graham nearn
SENIOR LEADER ADIDAS GROUP / NIKE INC
EXPERIENCE AND SUCCESS ACROSS GLOBAL MARKETS IN FOOTWEAR AND APPAREL. TRACK HISTORY OF INNOVATION, CREATION, MERCHANDISING, BUSINESS AND TEAM RESULTS
ADIDAS
BUSINESS UNIT DIRECTOR: BADGE OF SPORT PERFORMANCE & YOUNG ATHLETES NORTH AMERICA April 2017 - December 2018
Reporting to SVP Adidas Brand. Full P&L, Go To Market and Marketing responsibilities for M/W Training, Running and Athletics Apparel ($350M), Graphic Tees ($21M), Young Athletes Footwear and Apparel ($300M). This included Strategic Business Plan Origination, Management of a Licensee, Local Creation Responsibilities, DTC, Wholesale, Digital and B&M Market Strategy and Execution. Revenue Growth +58% $680M Standard Margin +88 bpts
SENIOR DIRECTOR: NIKE LOCAL PRODUCT CREATION June 2013 - September 2016
Reporting to GM/Vice President: Merchandising/Product Creation. Responsible for all Nike Local Footwear and Apparel Creation. This includes 8 Footwear and Apparel categories together with all Nike Factory Store Apparel Creation. Originated and lead Nike Local Product Creation re-set strategy and re-organization. FY 15 Revenue Growth +21% $ 1.5b GPM% 180bpts.
SENIOR DIRECTOR: BRAND MERCHANDISING: NORTH AMERICA June 2011 - June 2013
Reporting to GM/Vice President: Merchandising/Product Creation: North America. Responsible for all cross category/channel merchandising. This included platform and classification assortment harmonization, Pricing/Profitability/Productivity/Efficiency Center of Excellence, Enhanced Analytics and Consumer Prediction together with all segmentation/differentiation leadership. Revenue Growth +17% $14B GPM% +140bpts.
CATEGORY FOOTWEAR LEADER: NIKE SPORTSWEAR October 2008 – June 2011
Reporting to GM/Vice President: Global Sportswear. Footwear Creation Leadership responsibilities for consumer segments; Sports Inspired ($1.1B), Metro Sport ($380M) and NSW Studio ($1b). This included origination of consumer target, innovation plan, strategic and product plan for all consumer segments. Products included Air Force 1, Dunk, Cortez, Air Max 1 and Air Max 90. Revenue Growth + 10% $5B GPM +110bpts.
SENIOR DIRECTOR: ASIA PACIFIC MERCHANDISING: FOOTWEAR April 2007 – October 2008
Reporting to GM/Vice President Asia Pacific. Responsible for Footwear Merchandising across all categories including major markets of China, Japan & South Korea and emerging markets of South East Asia. This included FW assortment planning for Beijing Olympics including Flywire Launch and Scale. Revenue Growth + 26% $2B GPM +210bpts.
FOOTWEAR PRODUCT DIRECTOR: CORE PERFORMANCE February 2005 – April 2007
Reporting to GM/VP Core Performance. Responsible for all Performance Footwear Creation under $90 (exception Soccer/Cleated). This included all innovation, strategic planning, line planning and creation. Product/ Innovation platforms created included Nike Reax, Nike Flex, Nike Dual/Triple Fusion. Also Air Monarch, T-Lite and Dart franchises. Revenue Growth $600M to $1.3B. GPM +160bpts.
PRODUCT LINE MANAGER: MENS TRAINING FOOTWEAR December 2002 – February 2005
Reporting to Footwear Product Director. Responsible for Footwear Product Line Management for all markets outside the US. Focus on EMEA and Japan. Revenue growth +41% ($300M).
FOOTWEAR MERCHANDISING DIRECTOR: NIKE UK/IRE August 2000 – December 2002
Reporting to Footwear Business Director. Responsible for Footwear product selection, assortment planning, pricing, margin management and sales scenario planning. FW market share +300bpts (30.1%).
NATIONAL EKIN MANAGER: NIKE UK/IRE July 1999 – August 2000
RETAIL BRAND PRESENTATION MANAGER: NIKE UK/IRE September 1997 – July 1999
EKIN: NIKE/UK/IRE October 1996 – September 1997
SPORTS MANAGEMENT / 1994 - 1996
Castle Farm Tennis Center Newcastle / UK:: Tennis Development Officer
EDUCATION / 1990 - 1994
University of Northumbria. England: BA (Hons) Sports Studies. First Class Honors.